Social media marketing is an effective means of marketing for any type of business been it small or big business. Not all social media platforms are created the same, each is created in a different unique way to network in a unique way. Each platform has its particular set of users with their own quirks as to how they interact with content. So choosing the right social media platform for your business can be confusing sometimes.
Businesses need to know all these flaws before deciding to dive into the world of social media marketing on any of the platforms since this can have a very good impact on how well their marketing efforts will be. Here in 48design we have a very good team of professional social media marketers that can help you in deciding the right social media platform for your business to advertise on.
1. KNOW THE TYPE OF YOUR BUSINESS.
It all depends on the type or nature of your business, whether your business is a business-to-business (B2B) or business-to-consumer (B2C). For B2C companies, Facebook and Instagram help gain visibility, visually engage, and interact with customers. For B2B, LinkedIn helps target current and potential clients and builds a personal connection. Also, every business should use YouTube to interact and share. It’s Google-friendly and adds authenticity to your brand.
2. CONSIDER YOUR CLIENTS LOCATIONs.
What do you know about your client’s locations and demography, where they live? What is their variation in the category of age, are they older, younger, male, female? You can start by doing a bit of research on this about your clients. When you dive into demographics, you’ll be able to narrow down your platform and find the most beneficial one to pursue. Whichever you choose, put some time and effort into it. Don’t spread yourself too thin by trying to manage multiple platforms at once. Getting to know this, you won’t have much trouble choosing the right social media platform for your business.
3. EMPOWER ADVOCATES TO FIND THE RIGHT CHANNELS.
Instead of focusing on a particular platform outlet or social media, It will be more adequate for the marketing team to focus their time on empowering advocates, directly and via social channels. By putting effort here, instead of on promoting your brand in social media platforms, you’ll be able to see where these advocates get the most traction, allowing you to better target your activities on the right social media platform for your business as your brand grows.
4. FOCUS MORE ON YOUR TARGET AUDIENCE.
businesses can’t afford the pain of failing most times, so they just have to make sure that their advertising budget is working hard for them. Instead of running after the newest social media platform looking for a way to advertise off trial and error, they should spend time really understanding their main target audience and where they can find them. In many cases, Google search will deliver the best return; in others, it might be Facebook or Instagram. Succeeding in an online advert is not rocket science, is all about choosing the right social media platform for your business.
5. GO TO WHERE YOUR IDEAL CUSTOMERS ARE.
When choosing a social media platform for your business, it’s less about your business and more about where your ideal customer spends their time, that just how it is. For example, if you’re a B2B, go to LinkedIn; if you’re e-commerce, go to Instagram. You want to be visible, so once you’ve identified where your customer resides, always be consistent and add valuable content, this will help you truly master your chosen social platform. Mastery makes the biggest impact!
6. MAKE SURE YOU RESEARCH YOUR COMPETITIONS.
Make sure to research all your top competitors in your respective industry. Check their social media pages and see what content they are posting, Use online tools as well to research the keywords they use on their website to know how often they are doing so, and how many users are engaging with that content online. Once you conclude which social media platform is yielding the greatest results, choose that one. However, before you start you should set goals and KPIs that correlate with those goals.
7. MATCH YOUR PLATFORM OF CHOICE WITH YOUR AUDIENCE.
A common mistake for small and big businesses is to push content to every available platform and stretch themselves too thin. Just because your company in your industry could have an Instagram page doesn’t mean you should also have as well. Review your company’s goals and determine the right target audience. Then research the right social media platform for your business demographics and create an account where your content will have the biggest impact on.
8. SET YOUR ONLINE GOAL AND FOLLOW THEM PROMPTLY.
Choosing a platform to focus on is dependent on understanding your business goals for social. Prioritizing Twitter to enhance customer care may be beneficial, prioritizing facebook to reach top decision-makers in an organization is very clear. Facebook, give it is a top platform for customer feedback. Brands in the real estate and clothing industries may consider using Instagram to showcase their properties and styles in a visually compelling way. All social media platform is beneficial to businesses, understanding the one that will be more beneficial for your business is the most important task
9. FOCUS MORE ON YOUR DIGITAL PROTOTYPE.
The website is the backbone of your digital footprint and communications. Your websites are on emails, business cards, and search engines including your social media pages. Think of it as a home before getting a car or beach house. Make it awesome and fantastic as possible as you can, add great content, and make it aesthetically pleasing. With time add blogs, social media platforms that you can direct to it. But beware of DIY — just because you can don’t mean you shouldn’t! If you cant, you can hire the service of a professional web designing agency to help you with that. Contact us if you will be interested in having a website for a free quote.
10. BE CONSISTENT, CONSISTENT, AND ALWAYS CONSISTENT.
The emphasis on consistency cant be emphasized a lot for small businesses, expanding reach for minimal effort is key. Consistency in online business is more important than focusing on a specific social media site other than creating a consistent social content strategy that is maintainable, then pushing that content to all main platforms. There are many free scheduling tools available that make it easy to schedule one or two posts per week pushed out to multiple places. This is very important.
11. YOUR PRODUCT OR SERVICE SHOULD BE YOUR GUIDE.
That moment a small business is starting out, it’s important to be functionally, engage in the activities that will generate the highest ROI. When deciding which content platform to focus on, let your product or service guide you. For instance, if you’re building a consumer-facing small brand, start with Instagram. If you’re focused on generating quality leads, post-value-add content on LinkedIn.
12. EMAIL MARKETING.
Email marketing always works for all industries or demographic locations. anyone who uses any of the social media platforms has a valid email address. Not only is email marketing an effective tool for communicating with your customers, but it’s also a great way to find prospects! Email addresses are gold in digital marketing. If you can collect them, they’re yours forever — unlike social media followers, who could disappear at any time! so always work hard on getting prospect email for your business.
13. ENGAGE IN FORUM DISCUSSIONS.
Our blog, Medium, LinkedIn and Reddit have given us the opportunity to share our content and get it seen in front of many people, but don’t take advantage of that by sharing low-quality, uninteresting content. My suggestion: Make sure to put down your self-promotional hat, understand your audience, choose a catchy title, and participate in discussions regularly.