If you are looking for some good digital marketing tips for your business, you are on the right page. In this article, we are going to discuss 20 of the most effective digital marketing ideas for small businesses. With these ideas, you are most likely to enjoy great results.
1.MAKE YOUR IDENTITY A BRAND.
Having a consistent brand identity can work out magic when it comes to using digital marketing to promote your small business. It is an idea that will make you look more professional and help you attract new customers to your small business. According to a study on Facebook, 82% of people are loyal to brands and will always have a good relationship with the brand they love to do repetitive business with them.
Jeff Bezos, the founder of Amazon, has described a company’s branding as this is a vital digital marketing idea for small businesses”what other people say about you when you’re not in the room.” In other words, your brand is the feelings and emotions people have when hearing your company name. It’s is a combination of your brand name, logo, aesthetic, and the design of all your assets.
2.PUBLISH RELEVANT CONTENT.
I don’t think I need to remind us of this, but it will be very neglectful of me not to mention the importance of great and relevant content for your digital marketing growth. If you can create it yourself, that good. Even if writing great content is not your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try the top 10 lists, tip collections, best practices for your industry, etc. I shared a bunch of creative content marketing ideas here, and keep checking our blog regularly to learn good content marketing to boost your small businesses.
3.CREATE EDUCATIONAL YOUTUBE VIDEOS.
Video content is really valuable, especially when it’s educational. while it can cost big bucks to get professional YouTube videos produced sometimes, digital marketing ideas for small businesses using videos have a problem in trying to create the video themselves it is more advisable to hire a film student off a freelancer platform of your choice
Wistia offers a great video tutorial showing you how to shoot expert-looking footage on your regular old iPhone!
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If video sounds like too much of a challenge, try making slide decks and sharing them on SlideShare.
4. BE AN AGGRESSIVE SOCIAL NET-WORKER.
This as a digital marketing ideas for small businesses is to create business accounts on social networks relevant to your business and make sure you participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented.
5. REWRITE AND CRANK OLD DATA.
chances have it that your digital marketing budget is tight. That you’re unable to afford the service of a content writer for your blog. when in a dry spell like this, instead of making something new, revisit your existing content and give new life into something that already exists on your site. There are a ton of data studies and stats available on the internet. While some of these studies may get initial traction, many often go unnoticed.
Find a subject that correlates to your industry refurbish it up. Take note of the Highlight of the most important or interesting parts of the study, add images, crank out some charts, and make your own thoughts and predictions based on the data.
You don’t need to be a master writer for this strategy – the data will do most of the heavy lifting for you. One man’s throwaway data is another man’s content success story! Just be sure to cite your sources and give credit where it’s due.
For government data, check out data.gov or The Census Bureau. Global statistics can be found through UNICEF and the World Health Organization. Ultimately, you’ll have to find source data that relates to your industry and audience interests.
7. OPTIMIZE YOUR SITE FOR VOICE SEARCH
According to predictions from top marketing advisors, half of the searches carried online and on the app in 2021 will be based on voice search. For this reason, we would suggest that you focus on this aspect of your digital marketing marketing strategies. To say it right, your business must be voice search supportive. For instance, you can have the “near me” feature, which will recite the best local results if the users use the term to make a voice search
8. RESTRATEGIZE YOUR PAID ADVERTISEMENT.
In this current time, paid advertising is going through a lot of changes in all industries. And this has changed the needs of businesses as well. Today, the advertising trend is to focus on what a product or service can do for the users.
What you need can do is personalized in the advertisements by including the features of the products or services that your target audience may have a deep interest in. Aside from this, the ads must be straightforward and concise.
9. PERSONALISATION OF SITE CONTENT.
According to statistics, at least 79% of customers that buy online from a brand is as the result of the personalization on blogs and sites. using this as a digital marketing idea for small businesses which for the sake of this, if a buyer buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.
10. DESIGN A LOGO AND OTHER ASSET.
To start getting the creative juices flowing, consider your color scheme and peruse palettes with Adobe Color or Coolors. You can create your own or look through pre-made or customized color palettes.
To create a logo, I’d recommend checking out Upwork and Freelancer or reaching out to a marketing agency. There are free and less expensive options for designing your own logo online, although using a freelancer or agency can give you a higher quality product and connect you with a designer who can change and update your brand assets as your company grows.
11. MAGNET BILLS ON COMMERCIAL AND COMPANY CAR.
Slamming your bills and stickers to your company car to build brand awareness is also a very relevant digital marketing ideas for small businesses as you drive around town (just be sure to obey traffic laws), same with a commercial vehicle, as the drive around town with your brand sticker on their cars, your brand keeps getting impressions around town which will create further exposure of your brand to people around your business location. Not forgetting this native adtype is very important for small businesses. Mixing digital marketing with native commercial ads marketing[NCA] can be a bomb to small businesses trying to succeed in their chosen industry.
12. CONSULT AGENCIES OR FREELANCERS FOR WEB DESIGN HELP.
If you aren’t on the technical side and want a website built for your small business, you can use a freelancer or a marketing agency that specializes in web design. This is a great option for businesses that already have a website but need it to be updated and revamped for SEO (search engine optimization) to help improve your Google ranking.
To find a freelancer or marketing consultant in your area, you can use Upwork (filtering by design/creative) or Freelancer. To find a marketing agency, try looking through the FIVERR directory. FIVERR Has web design and SEO experts and will help you rank in search engines and be found online.
13. BOOST YOUR GOOGLE RANKING WITH SEO.
If you already have a business, have you ever searched for yourself or your product/service online? If so, did you think, “Why isn’t my website showing up on Google?” If so, you probably thought, “How do I rank on Google?” or “How can I improve my Google ranking?”
There are a lot of factors that play into why a certain site or page appears in the top spots on Google (or other search engines) search engine results page (SERP). digital marketing ideas for small businesses as on Backlinko, reports some of Google’s top factors, which include having relevant keywords (and their placement on your site), the length of your content, having high-quality content, how fast your page loads, how often you post content, and more.
When it all boils down, Google essentially tries to find the best piece of content to present to the person searching. For example, if I’m searching for the best salon in Nigeria, Abuja, it wouldn’t be helpful for me to find a web page of a salon that has closed down and is located in Abuja, Nigeria. It would, however, be helpful for me to find a salon in my area with great Yelp reviews, an easy-to-navigate website, and contact information readily available. Google always wants to surface the most relevant, highest-quality piece of content.
To rank higher on Google, you can leverage the power of SEO, or search engine optimization. To start learning everything there is to know about this powerhouse marketing tactic.
HubSpot explains SEO as “techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.” In other words, it’s the basic concept of structuring your website and blog posts to be in the best shape for appearing first on search engines.
SEO strategy usually consists of a few things. These include buyer persona research, keyword research, and on-page SEO research. These three areas can help you learn how your target market is searching online, and position your business to get discovered by the right people.
14. RESEARCH KEYWORD OPPORTUNITY.
Keyword research is an extension of buyer persona research. You can use the personas you’ve created to search for the best keywords for your brand, then use a tool like KW Finder or google keyword planner to find related keywords for your target audience.
Then, you can do some on-page SEO research and optimization. This is where you put those keywords in the correct places on your website — like in the meta-description, page titles, and H1 tags.
Reddit can be a goldmine of digital marketing ideas for small businesses, as a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool when used strategically. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics.
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To win at Reddit, share only truly awesome content, and post only to extreme niches. In Reddit, there are subcategories (known as subreddits) that deal with some of the narrowest, most specific interests in existence. There’s a subreddit for marketers (/r/marketers), a subreddit for web designs (/r/webdesigns), and there’s even a subreddit for admiring beautiful handwriting (r/PenmanshipPorn). (And of course, there’s one for SEO.) Find your niche and dominate.
16. DEVELOP CUSTOMER REFERRAL PROGRAM.
Have a way of rewarding your existing customers, you can offer customers a free product or a bonus on your service, a free month of service, or some other reward for referring new customers. Never forget the power of word-of-mouth, is very powerful stuff, so friends telling friends about your business is incredibly valuable to your business.
17. PARTNER WITH BUSINESSES IN YOUR INDUSTRY.
Team up with a business related to your industry (but not a direct competitor) for a joint project. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway.
Partnering with another business means twice as much notice. If you’re partnering with an industry-relevant business, you’re getting introduced to a whole new audience related to your niche. People pay big money for that kind of access!
18. GUERRILLA MARKETING.
In guerilla marketing creativity is emphasized over budget. Strategies are often cheap and easy to implement, especially when localized. Broadcast your Twitter handle with sidewalk chalk, use an abandoned storefront as a canvas for street art, or plaster custom stickers on urban décor that makes those who stroll by look twice. There’s a ton of room for invention here, and you don’t need a big budget to be successful.
19. ORGANIZE AND HOST EVENT.
Plan an event or class to host, then print out flyers and post them on community bulletin boards (libraries, coffee shops, local colleges, and adult ed centers). While most community bulletin boards won’t let you post business advertisements, they’re often more than happy to post a flyer promoting an educational event or class.
20. EMAIL MARKETING.
Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers.
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Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. get your free ebook detailing how to make a homemade pizza when you sign up for our First Slice newsletter). Slowly nurture your subscribers via email until they are ready to become paying customers. Start your promotional email campaigns with a free email marketing service like MailChimp.