Blogging is a very important tool for marketing any type of business in today’s world. Not only can blogging build a business profitably, but it can also become a business on its own.
Blogging is an essential written post on a particular topic of interest-based on the subject or niche of the website where the blog is been published on.
But it does so much more and there are so many reasons to keep blogging.
Here is the reason why your business needs blogging
1. INCREASE BRAND AWARENESS
The fundamental reason, blogging is so important to your business is that it improves brand awareness. A blog creates an atmosphere of opportunities for your business to be discovered by potential customers and partners.
Each post has content that can be found via search engines and read and shared on social media and other sites. This should result in increased traffic, and therefore more people becoming aware of your brand and what you do – this can only be a good thing!
Businesses can use their blog to post about what the do in their company, to tell the brand story giving insight on how their company can be of use to their customers.
As small as a company can be, blogging can make them be known without them using any means of paid advertisement, these posts help to increase awareness of a brand around the world, without directly trying the promote their services.
2. BUILD CUSTOMER RELATIONSHIP.
Blogging can help your business create and nurture relationships with customers and potential customers. you’d like to focus on, whether that’s your target market, existing customers, suppliers, employees, or other people involved in your business.
You can even decide to create a blog that is dimensional, which can be conversational asking for readers’ thoughts and comments, and you could also get your readers involved by asking them to write guest posts for you.
Establishing relationships this way with your customers will promote brand loyalty and help readers have a positive impression of your business – they’ll quickly realize that you’re a business that is happy to communicate, take on feedback and answer questions.
Apple company blog is always trying to get people involved through the effective use of hashtags, social media, and competitions. They may be a global giant, but there’s no reason you can’t learn from their example and tweak it to suit your business.
3. GIVES YOUR BUSINESS A HUMAN FEEL AND TONE.
Blogging allows you to give your business a human face through the tone of voice you use and the information you choose to share. You can also get employees to be responsible for particular posts and include their image and name.
In the same way that blogging builds relationships, it also helps customers see you as human, and not just a faceless corporate machine. This will help them relate to you and feel more inclined to do business with you.
As an online marketing authority, it’s no surprise that Moz’s blog does this excellently. Each post includes the writer’s own thoughts, as well as their profile, where you can find information about them and other posts they’ve written. You’re also given the chance to communicate directly with them.
4. IT BRINGS IN TRANSPARENCY
Blogging is a very interesting way for businesses to build trust with their audience. You can use your blog to share internal updates, such as new partners and sales figures. When the public sees a company as trustworthy, straightforward, and honest, they’re more likely to use their services or buy their products.
Nail Patel’s in his blog offers a level of transparency above most other companies. He shares internal memos, emails, and other information to ensure his readers feel that they can completely trust him. This is an excellent, inexpensive way to gain trust and goodwill.
He is a big name in the internet marketing world, Since he does this, we should implement as well
5. LET YOU STAND AS AN AUTHORITY IN YOUR FIELD
Along with transparency, you can also build credibility with your business blog. By consistently publishing high-quality blogs on topics related to your field, people will begin to see your company as one with authority.
When they need information about the area you specialize in, they will head to your blog or contact you, knowing they can trust the content you’ve provided.
Samsung uses their blog to share important company news and industry updates on a regular basis, helping employees, stakeholders, and clients to feel like they’re always in the loop; they can trust Samsung to have their finger on the pulse of the tech.
6. IT PROMOTES EXCITEMENT AND ANTICIPATION.
A business blog is a perfect avenue to publish press releases and share exciting updates and tidbits about new services or products your planning to launch.
You can get your readers looking forward to things coming out in the near future, and they can share the information on social media, increasing the clamor even further. This gives you more potential for building excitement than formal press releases alone.
7. GENERATE LEADS FOR YOUR BUSINESS.
Blogging in a business generates leads in that business, which is, of course, what every small business owner is trying to do. With every piece of content you publish on your blog, you’re increasing the chance of your business being discovered.
More traffic will come to your site, and some of these will turn into leads by becoming subscribers, sending you an inquiry, following you on social media, or connecting with you some other way.
B2C businesses that blog receive around 88% more leads per month and B2B companies generate 67% more leads. Without a regular blogging presence, you reduce your chances of being found significantly.
One of the most well-known examples of the effectiveness of blogging for generating leads is American pool company River Pools & Spas. They were losing money until they starting blogging; within a couple of years, they managed to grow from a small company serving Maryland and Virginia to the most visited pool site on the web!
Digital marketing skill institute, uses this to generate a lot of leads for their training
8. GENERATE MORE CUSTOMERS.
Some of the leads you generate with your blog will inevitably convert into customers. Readers who have already done their research and decided to buy a product or service you offer will know about your company because of your blog and also trust you because of it.
Research shows that, by the time they get in touch with you, they’ll already be over 60% of the way through the sales cycle, so essentially your blog posts have done all the hard work for you!
Blogging is essential for any type of business.
You may have noticed from these eight main points that blogging In a business can help at all stages of the buyer’s journey, including initial awareness, consideration, and eventual decision. Fresh, quality, and regular corporate blog posts are a powerful tool that can increase traffic to your site, brand recognition, leads, and sales. Don’t ignore the power of blogging in your business any longer!
We are not left out in 48design, we use blogging a lot to advertise our business freely. incase you don’t know, at 48design, you get information on web designing, online business, internet marketing strategy. we all about helping people grow in their respective business online. we also train people that are interested in becoming an internet marketers.