We are living in a time that smart entrepreneurs wake up daily to a window of great opportunities, To solve more problems and get lot more done.
I love using practical analogies to analyze instances and intentions
Let say you have two seed to plant, one of the seeds is a black seed, the other seed is a white seed. This is what is going to happen with the seed when you plant them, they both can bear fruit, but it all depends on you, if only you choose to water them, if you concentrate more on the black seed, it will be bear 3 fruit in a period of one year, while if you concentrate more on the white seed, it will bear 10+ fruit in the same one year period.
I bet you will choose to concentrate more on the white seed…
the same analogy is what has been thrown to businesses that don’t have a website or businesses that are not making proper use of their website to generate leads, book appointments, sell products, get feedback, and a lot more. Those types of businesses are like the black seed, no matter how you concentrate on them, your revenue will never be more than 3x of your supposed revenue with a website which is 10x more.
Okay, for business owners that want to scale their business to acquire new leads, explore new business opportunities, sell their product or even increase your booking as a consultant, therapist or a public speaker, I want you to spare just 5min of your time and go through this post. I will let you understand why you need a good professionally designed lead catching, sales-increasing, brand-differentiating website.
Consumers behaviors changes as time progresses and changes, we been in the digital age now, just like how it was in the late 1800s when the traditional media (radio, television, newspapers) came into play, businesses saw an opportunity in it and thought it will be a smart bet for them to put their money into advertising their business on them. In the 1990s the traditional media became a mainstream advertising model in vogue for businesses that want to acquire new leads, increase their business reach and influence. It became a household name for marketers.
Then came the world wide web (www), behavior changes again, late 2010 consumer behavior shifted to the understanding that it will be easier for them to find what they are looking for very easily online than how it was with the newspapers, radio, and television. This disrupted the pattern used in getting to the consumer in late 2011, 70% of businesses began to use the internet to advertise their business, to acquire more leads, and make sales. fast forward the time to 2020 and beyond, what has seemed to play is that we are in the technological era, where everything is done on the internet, where consumers have access to go and look for information about a product or a service before making a purchase. Which makes them more likely to buy from the business that gave them the information about what the are confused about before making their final decision to buy it or not, these could be anything ranging from services to product. 97% of consumers go online to find local businesses, this implies, businesses online are the only business that will survive this digital age. Here comes the big question, is your business found online by those searching for what you do or sale?
LET ME TELL YOU WHY YOU NEED A WEBSITE FOR YOUR BUSINESS, NOT REGARDING YOUR BUSINESS INDUSTRY.
FOLLOW ME AS WE GO OVER THIS TOGETHER, BECAUSE WE ARE IN THIS TOGETHER.
In this digital age, you need a website for your business, in fact, you needed one the very day you made a decision to start a business.
Before we continue, let me introduce myself properly,
My name is Kingsley Vincent, but you can call me smartking, I’m an entrepreneur, a business analyst, and a business consultant, I’m the founder of 48design.com.ng, a web development with digital marketing agency, we are team of creative youth focused on using the internet to leverage business opportunity online that drives business growth.
I want you to succeed, so in this article, I’ll be covering…
In this comprehensive article by cedcommerce, analyzing the comparative difference between online and offline business. you will see that digital ran businesses…
This applies to all industries, even industrial and manufacturing. Digital advancement starts with a website. If that’s not enough to convince you, here are eight non-negotiable reasons you need not just a website, but an optimized,accessible one.
Your website is your number one marketing asset for your business on the internet because we live in a digital age and time. A report on digitalcenter has shown that the average time spent by an internet user is of 23.6 hour every week and are using their mobile phone for about five hours per day. By now an average consumer expects a company to have a website that can be accessed easily to get information on the activities of the company to know if the company can be relied on in terms of the services they offer. The point here is, will your prospect lead find you when the internet when they search for you.
like my mentor Chris from the Futur would say “how easy, is it for your customers to find you? “…
I’m throwing this same question to you, how easy, is it for your prospect leads to find you online?
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.
Customers are searching for you online, can your business be found?
Absolutely true, In this post by sherry Bonelli a former local business research evangelist at Brightlocal, she pointed out clearly how local SEO is important to businesses.
Search, show customers intent, when a customer search online it literally shows their intention, as a business when a customer search on the internet for a service or product to buy or to get a better understanding with some information. They are definitely going to land on a business website which is definitely your competitor’s, not yours, but on your competitor’s website.
Local SEO for businesses is a free way to advertise your business on search engines, it doesn’t require a budget, so for businesses on a budget, using local SEO is a good way to get started in getting leads to your business for free. What local SEO entails, in a nutshell, is providing relevant content for free for customers in your industry. This could be a guide on how to do something, a clarification on a confusing topic in your industry. These contents are usually blog post like this one you are reading, which will be providing so much value to your readers. One good thing about this is it literally promote your business for free on search engines.
What I hear from people sometimes when we talk about website, I hear them say, my industry doesn’t need a website, especially businesses in the B2B, industrial, and manufacturing industries.
If you are part of this, I have to call you out on this.
On average, a B2B buyer makes 12 online searches before interacting with a vendor’s website to make inquiries and they are 62% walk through the buying process before contacting the company sales representative, this go-round for all industries no exception. 75% of purchases are influenced by digital content. Aside from that, 50% of B2B customers expect a website to be a useful channel to get to business while 70% take the website as a useful channel to get information the need to get from the company.
This a fact we can either decide to take or not as business owners, a business website plays an important role in terms of credibility to our customers. customers take business with a website more seriously than those without a website. In 2019, 80% of consumer admits to making judgment base on a companies website design. when a customer lands on a company website and finds things not structured the way they should be, not been able to find the right information needed very easily, customers tend to exit the company very quickly as they arrive. Website is the place customers tend to find, company credential, review, rewards, awards, and credibility, so if your website doesn’t exhibit all these basic web credentials, customers tens to live immediately.
NOTE; not having a good web design is not good for you at all. This because you have barely 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
This is true for all kind of business, for a business is in business to actually solve a problem. your website is a good place to explain to the visitor this important question on
1. who are you
2. what you do/offer
3. how to contact you
we are in an age where customers need information as quickly as possible, so is expected for your website to answer this 3 basic question without them scrolling throughout the page to find this basic information.
yes, your website can help you compete and even beat the big sharks of your industry if you do all you need to do rightly. This a very big advantage that the website has given to small businesses, living to the days of no internet, who is a small entrepreneur selling sport wears to compete with big brands like Adidas and Nike. but the internet has broken down this fence, a website that implements what is expected to be done properly will definitely outrank any big brand that doesn’t do what is suppose to be done properly in search engine. Owing to the fact that the internet is dominated by bots, which is responsible for all ranking and indexing of websites.
This for you thinking or saying, yes, I have social media so what do you need a website for. Let me explain something to you, your page post organic reach on social media is diminishing, Facebook and other big social network want you to pay them to promote your business, not for you to reach people for free, only through your website that you can rest assured that your post can have a big organic reach.
While Facebook can help your business grow, you can’t use it as your sole marketing channel for your business just for the future sake it is not advisable since they are making page organic reach very hard these days.
In my agency, we work with business owners daily, when it comes to their business having a website I do hear countless and out of the world complain why their company can’t afford a website. Most of these complaints are often misguided. I have listed the common objections below with my common response to them.
Most times I have a talk with small businesses I hear this objection a lot.
see, let me make something clear once more, your website is your number one marketing asset as a business online, it doesn’t matter if you’re just starting or have been in business for a while. for any business that wants to grow with its client base, must have a good functioning website, not minding if your business is just starting out or have been in business for a while now.
ALL BUSINESS NOT MINDING THE INDUSTRY NEEDS A WEBSITE.
No matter how big your business is, that is making you think that you will not be needing a website for it. What I will tell you is that you need a website for your business no matter how big it is, significantly the size of your business doesn’t matter. there is NO, BUT, IFs in this. Having a big business can be an edge to you at the same time because you will be starting off with a big company online as well. This should not be a reason to consider not having a website.
I was having a discussion with a business owner in my town the other :
“Recently I went to a popular Gym club in my town to try and sell the owners a website. The gym club was located two streets across my street. I went in the evening, I figured business would be slow and I could chat briefly with the owner.
The owner is a good businessman I would say because he gave me his time for that moment. He allowed me to run through the basic benefits for him, he gave me his full attention — even taking a few notes. I figured I had a good chance of closing this deal. I finally said, ‘Do you think a website is something you’d be interested in hearing more about?’
This was his reply: ‘This place is just a neighborhood gyming center. Then people wanted relaxation, so we provided that. Then some asked for a restaurant, so we provided that. Later they wanted a few rowling machines where they could have a standstill run, so we got some rowling machines for them. That led to expanding our services. people love what we do, which led to more people knowing us in the neighborhood, sometimes we get too busy that we do wish we could have a day off from work. we’ve never advertised our business, we are tired and you’re saying a website will bring in more people here. NO, THANKS.
I immediately tried to usher in understanding to this client, to immediately debunk that thought pattern.
I made him understand that ” A website is not only built for the purpose of adding new customers alone. In a recent survey conducted by the international gym concordance online. the survey revealed that 85 percent of gym customers look up online gyming centers, directions, and hours of operations on their smartphones and tablet. Do you ever think that your customers—now and future—may like to see specials and lost weight items while they’re on the go? What if they’re in a hurry and want to order an item from your store quickly and leave? What if they want to know your hours and can’t make a phone call? A good website will answer basic questions right away—which could free up time if you’re spending a lot of it answering questions on the phone.
You can add a reservation widget, which again can save your hosts time and make operations more efficient. You can build an online community with recipes for weight loss, blogs, and places to get local produce. You can become not only a local favorite, you can gain popularity nationwide and turn your brand into a product all its own. There is SO MUCH a website can do to boost your bottom line without adding more customers, and while you may have enough customers now, you never know what the next decade will bring. It’s best to get your foot in the door with digital now in the event that it’s necessary for the future.”
I don’t think it is a good idea to have a friend design a website for you for free unless that guy’s carrier is in web design for your industry. Having a friend or family member make your website is like trusting a handyman to lay the foundation of a skyscraper. There are a lot of things that go into having a fully optimized website —SEO optimization, file compression, responsive design, schema markup, etc.—and if it isn’t built on the right foundation, it will likely topple over.
Even if you DO have a professional web designer as a friend, be careful—different industries have different website design standards. For example, a website for financial services will have completely different components and markup than a website for the real estate industry.
This misconception has been in play for a while now. Just because your business is not an ecommerce or online type of business does not mean you don’t need a website. Consumers—even B2B buyers—still need to find you, learn about you, and trust you because they buy from you. The large majority of our clients aren’t ecommerce, and each one of them has seen considerable revenue growth from having a website.